Added: Oct 7, 2008
Author: ralluk19
Duration: 1:36
This is a commercial created by regular women when asked, in a discussion, to do so. The exercise has been made in a project of LeoBurnett Romania, called LeoShe II - Cliches in advertising for women and proves that when you ask your consumers how to do commercials or how to improve them, all they do is play-back what they know from TV and pop-up cliches. The story is reproduced exactly as consumers told it and animated and subtitled by LeoBurnett team. You can find more anout the study on www.leoshe.ro
Channel: Education
Tags: advertising burnett cliche cliches coffee commercial leo leoburnett leoshe research romania she
Rating: 5.00 (1 ratings) Views: 107' favoriteCount='1 Comments: 0